Posting 15
in
Toyota is one of the world’s largest automobile manufacturers, selling all
over five continents. Toyota’s philosophy is very customer-centric, which is
based on the Japanese set of values and principles. Toyota was incepted in the
19th century, when Saki chi Toyoda invented first power loom, and later founded
the Toyoda spinning and weaving company. His son, Kicchiro Toyoda, built an
automatic loom. This young man developed quite an interest in nascent
automotive industry of Europe and US. He sold off the patents of automatic
looms and laid the foundation of Toyota Motors Corporation in 1937.
At Toyota, capacity planning is done on basis on demand. Their operations
department not only calculates efficiency but also utilization as well.Capacity
planning in any company is part of a supply-chain management for that specific
company. Toyota’s way to capacity planning is that it strives to eliminate
inventory. In achieving this objective Toyota relies heavily in pull system.
Generally, the main objective is continuous improvement. The resource planning
is done with the capacity planning. The tangible resources include material,
machinery, parts, etc. whereas intangible resources include people, trademarks
and patents. Toyota has adopted Total Quality Management, Kabana. How does
Kabana works? According to Kabana each part travels with a card. New stock will
only be required when that part has been used; the card is removed, using
signals to re-stock this part. Kabana is well integrated in Toyota’s production
system, because in Toyota there are limited numbers of parts with stable demand
for them. Also, product mix is low and exchanges are infrequent.The dimensions
of Quality are performance, aesthetics, special features convenience, safety,
reliability, durability, perceived quality and service after sale example dimensions,Toyota
( Automobile),Performance,Everything works fit and finish and Antilock brakes.
Toyota Company is a leader in
emerging technologies. Toyota motor company can clearly be evaluated by using
SWOT analysis. To integrate their company goals globally by using their systems
effectively is their biggest strength in Toyota’s information. Toyota reaches
its customers in different markets by using different online systems for
different world regions. The language barrier is the major weakness of Toyota’s
information system. The Japanese based company has language barrier with its
international employees and customers. Language barriers on the international
scene pose a significant hurdle to using information systems effectively.
Toyota use English language mainly but their company is japan based so Japanese
is their significant part of information sharing.
Transportation system has created new opportunities in Toyota .It is
working globally with partners and government to improve the ease of
transportation. In Toyota research transportation system they use information
from their customers as well as from other companies. Toyota has success in
transportation system.A threat to Toyota information systems includes
resistance to information sharing between companies. Toyota needs to integrate
information and share ideas with other companies such as ford and Honda to
advance their information system. In competitive market companies don’t share
information and research with their competitors. This poses a direct weakness
to Toyota because the advancement of systems like their Transportation System
initiative depends on the sharing of global information through the use of
networks and information systems databases.
Another great way to evaluate the information systems for Toyota Motor
Company is to examine the Porter Five Forces Model for competitive advantages.
In examining this model as it pertains to Toyota, it's important to examine
·
rivalry among existing
competitors,
·
the threat of new
entrants,
·
the threat of substitute
products
·
the bargaining power of
buyers, and
·
the bargaining power of
suppliers.
Toyota has strategically placed them
into position to gain a competitive advantage by considering several of the
Porter factors.In automotive markets Toyota motor company exists mainly, they
have significant numbers of competitors. There major competitors are Honda ford
GM and Chevrolet.in industry exist cost leads Toyota to competitive advantage
in their information system .new hybrid synergy drive is one of the major
example of an information systems competitive advantage for Toyota. As the
automotive industry has suffered from high gasoline and crude oil costs, a
computerized engine system is developed by Toyota that monitors engine
performance and makes energy usage efficient in their Prius and Camry sedan
model this system has employed which leads the market in hybrid vehicles.
Hybrid synergy drive has been evaluated by porter’s model factors for
threat of substitute products. By developing similar drive and neutralizing
other companies can enter the hybrid market .for their sedan model Nissan and
Honda have developed similar technologies .Toyota still dominates the market
for hybrid vehicles because Honda and Nissan do not have impact on the market
yet. Toyota can lose its competitive advantage if hybrid vehicles take a bigger
market share in automotive industry.
By using pricing key of components suppliers can exert influence. Toyota
must have a strategy if large suppliers raise their price they use the strategy
to stay competitive .Toyota uses a small supplier in order to gain a
competitive advantage.Toyota has done an excellent job following porter’s five
forces model for gaining a competitive advantage. Revolutionary hybrid vehicles
have cornered the market on hybrid and advantages that boost sales. Toyota
protects themselves from price shifts. These factors have all led to
Toyota successfully using their information systems to gain a competitive
advantage.
Toyota has a unique business model it approaches the model with its
inherent quality controls revolutionized the industry. ‘Just in time’’ Toyota
supply chain concept become a model for manufacturers around the world not for
automakers. The end product is pulled through the system. The right part
reaches the right place at right time just they are needed with no excess.
Toyota has developed a flexibility and responsiveness that continues to set the
standard for the industry. Because of its Attention to continuous improvement,
Toyota has attained die-changeover and machine-set times that are a fraction of
its competitors'. Thus its capacity for reacting quickly to new market trends
makes TPS an ideal system in today's rapidly changing global business environment.
Toyota believes that it is important in ensuring quality control, and the
delivery of reliable and dependable products to customers.
If problem arise at any production Toyota’s automatic error detection
system called ‘judoka’ flags the defect and enable the line employees to stop
the defect at the spot even if it means bringing production to halt. When error
first occurs by calling attention to the equipment the Toyota system identify
the problem and prevent the problem from progressing to other stages. Systems
are agile but quality oriented measures make them economically possible.
Customers can rest that Toyota motors will reach to the highest standard of
quality, reliability and durability.
No comments:
Post a Comment